Price Action
$230.65-5.86 (-2.48%)
Intraday Performance
Company Profile
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells a variety of related services.
Bull Case
- Robust ecosystem lock-in with high customer loyalty.
- Services revenue (App Store, iCloud, Apple Music) growing at double digits.
- Strong balance sheet with massive cash reserves for buybacks.
Bear Case
- Slowing iPhone sales growth in key markets like China.
- Lack of a clear 'next big thing' hardware product after Vision Pro's slow start.
- Regulatory risks regarding App Store policies in the EU and US.
Key Metrics
Market Cap
$3.6T
P/E Ratio
32.1
Div. Yield
0.5%
Next Earnings
Jan 29, 2026
Est. EPS
$2.10
Rev. Growth
+5.4% YoY
Analyst Rating
Buy
Based on 42 Wall Street analysts offering 12-month price targets for AAPL.